"There's no doubt about it - being a startup in any economic condition is rough, and in the current tumult, mind-bending challenges aren't out of the ordinary. However, I, like most other entrepreneurs I've encountered, am a staunch optimist and thus, even in the face of hardship, seek the silver lining. Tonight, I'd like to share a few of the diamonds in the dung pile that are closest to my heart."
# Surviving Tough Times Frequently Leads to Success:
Caution: You should learn where, when and to whom to market and to what extent. (learnt only by experience or watching someone do it)
# Chaos Breeds Creativity:
Very obvious from your google reads, refer there for more clarification.
"Don't take your detachment as a cue to devolve into a hermit; consider it the hazing process for entry into an exclusive new club forged by shared experiences and then reach out to your fellow entrepreneurs."
Wihtout the mumbo-jumbo - " do not compare yourself with your other friends who are pursuing different career plans, instead ..."
My only guideline : Do not read books like this.