Wednesday 11 February 2009

Vita Beans - The Story

An Intro

All that today's mind-reading tools can tell you is that you are intuitive-extrovert-thinking-etc.. type or something like that. With new breakthroughs in neuroscience, psychology & Artificial Intelligence algorithms, we see an opportunity to add predictive advantage to the technology behind understanding how the human mind works.

Vita Beans gives you something which you always wanted - A tool to tell you how your mind works! Whether a specific experience makes you happy, sad & even better, what specific decisions you are likely to take in real-life situations.

The Science

"Psychology! It's just a play of words. Deliberately fuzzified theories to hide the fact that psychological models are no better than ordinary guess work in most cases..." - that reflects what many people feel about the apparent vagueness that is a part of traditional psychology. However, recent findings in Neuroscience and a great deal of work done at several major universities over the last few years have provided ways to make psychology more precise.

Not surprisingly, the study of how we make choices has revolved a lot around situations where we surrender ourselves to a choice - addiction. A few years ago, major findings in neuroscience explained how different regions of the brain influence addiction. Since 2005, a lot of new discoveries have succeeded in building models of how these regions & a few more, influence our everyday decision making and preferences that we exhibit.

The Connection

A lot of these theories are used to refine the way we understand and treat patients with psychological disorders. Hence many of the neuropsychological findings have been neglected outside the realm of clinical studies. At Vita Beans, we have integrated many of these models to build a closed system of perception, processing & decision making.

Before we can simulate a person's behavior, we would naturally need a lot of information about the person itself. Most of the methods that exist rely on inductive data representation techniques. However we use deductive data maps which get data from game based interactions with the person. This greatly reduces the amount of data that we need to profile & simulate a person. Our game based interactions also enrich user experience by making it enjoyable as opposed to traditional questionnaire based methods.

An Outro

The thing with non-incremental advancements in technology is that you easily get confused with the multitude of opportunities that it brings to life. It has been the same with us at Vita Beans. Though we are currently targeting areas of recruitment and employee management, we keep building things to quench our curiosity & some of them just for fun!

However, we hope that the dreams that lay ahead will shine much brighter than the ones that lit up the path that lies behind us. This pushes us everyday to nurture new ideas, build new things & get excited about new opportunities. We'd love to hear from you if you think the mysteries surrounding the human mind makes your heart beat faster too...

- Team Vita

1 comment:

Shashank said...

First of all.. Congrats on coming up with something so cool .The relationship between psychology and mathematics is always fascinating(game theory ), when it combines with human behaviour it becomes even more absorbing .I just wanted a few clarifications regarding whether you intend to provide recruitment or pre-recruitment services?Also,how will you account for "INSTINCT",a major player in both employer and employee behaviour and perhaps a major player in most successful ventures of the world.
I am no expert in this area. Just found the post fascinating . Please take it as clarification than criticism